We've had great feedback and response from campaigns that utilized photo uploading to Facebook for the basis of a contest. It's created online communities that are very involved with one another and the campaign. We've applied this same concept to the Luna Ugliest Carpet Contest. Contestants upload photos of carpet they want replaced, and if the community selects their carpet they win $5000 of free floors for their home!
Everyone who has "liked" the Luna Facebook page votes on the ugliest carpet up to 10 times a day and every time they vote they are entered into a drawing for a weekly $500 Luna Gift Certificate. This motivates contestants to vote everyday and interact with the rest of the community and the campaign. The voting is also a side-by-side comparison of two carpets - this makes it impossible for someone to exclusively vote for their entry.
Congratulations to Luna Carpet and D&T for the launch! Upload your own photo and start voting - contest ends December 1st! Check out the Luna Facebook page here!