3 Industries Impacted by Immersive Technology

This established industry is experimenting with AR/VR and how it can save lives every day:

- The growth of AR/VR in the healthcare industry is predicted to reach $117 billion by 2024

- Hospitals are utilizing these technologies in their daily routines, such as in surgery, where they’re transforming the medical imaging scene. With the accessibility of pulling up 3-D images for better visualization, surgeons are able to understand the anatomy of a body with more detail, thereby ensuring that medical procedures are completed with precision

- Each day that AR/VR is implemented in this space, we’re seeing the impact in hospitals across the country as it reshapes the surgical process, and is increasingly becoming more accepted in healthcare settings across the country.

The use of AR/VR within this industry is something that has recently become a huge hit in the classroom:

- Estimates from ABI Research predict that by 2023, AR will grow up to $5.3 billion and VR will grow to $640 million in the education space

- One of the biggest investments that we’ve seen in this industry is with virtual field trips. Think The Magic School Bus but in real time. With a vast range of awesome AR/VR tools (like Google Expedition), students have the opportunity to enhance their immersive experiences by traveling to the surface of the moon, touring an anatomical body, and exploring the inside of an atom–just to name a few–in an affordable and accessible way

- Integrating AR/VR into the classroom will bring in new opportunities and transform the way that students learn. These interactive tools will increase engagement and allow students to experience new places that they would not have access to otherwise

One of the biggest industries that AR/VR is impacting is entertainment, specifically the gaming industry:

- It’s predicted that by the end of 2019, VR gaming will bring in $4 billion, while AR gaming will bring in $616 million

- While there’s still a long way to go for VR to fully impact mobile applications, the use of both on consoles and PCs is booming. Gaming VR headsets are projected to grow up to 82 million users by 2020

- Having players immersed in new environments, or to have them be able to interact in an added, simulated environment will only continue to transform the gaming industry and the way players interact with their surroundings; it adds new opportunities like never seen before

As we become more engaged with technology, these interactive simulations will continue to impact various industries in the future, even coming to a point of creating the next big thing in tech.

Here at Dom and Tom, we offer creative and engineering services in AR/VR and would love to help you with a product that integrates these technologies. Schedule some time with one of our strategists today.

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